Step 1 of 5 The Product Research Vault
Three weeks of research and still no product you would actually bet on
Not because you are not looking hard enough. Because most categories are closed before you start — gated, patented, dominated by one brand, or priced where the FBA maths simply does not work.
What getting this wrong costs
$12,000
Spent on PPC to compete in a category where page one needs 800 reviews you do not have
Under 20%
Net margin where one bad PPC month puts you underwater. The benchmark to kill a candidate on
9 months
How long you carry stock for a single-season product that earns for three
Figures are planning estimates for a typical first launch, not predictions for yours.
What this is
A designed PDF with 100 product categories across ten niche groups, each scored 1–5 on demand, competition and margin for a composite out of 15. It comes with the scoring method behind those numbers, the evaluation spreadsheet layout to build once and run every future idea through, the break-even formula, the margin benchmarks, and an automatic disqualifier list that deletes bad candidates before they waste your time. It is the first filter our own team runs before a client funds anything.
What's inside
- The 100 categories Ten niche groups — kitchen, home organisation, pet, fitness, baby, office, travel, beauty tools, auto and craft — with demand, competition and margin scores
- The scoring framework How to score each axis yourself using keywords, review counts on the top ten and real margin after ads
- The evaluation spreadsheet Every column in order, the core margin formula and the break-even units calculation for a first order
- The benchmarks The numbers that mean go, workable, or kill it — including why you budget 25% ACoS for launch, not the 10% you get to later
- Automatic disqualifiers Gated categories, lithium batteries, hazmat, patent exposure, licensed characters, oversize, fragile, sizing, seasonality and sub-$15 retail
- The workflow How to work the list down to three validated candidates in an afternoon
This is for you if
- First-time sellers who keep going in circles on product choice
- People who want a shortlist to validate rather than a blank page
- Anyone who has been burned by a category that turned out to be gated or patented
It isn't for you if
- Anyone wanting a guaranteed winning product handed over — every score is a starting estimate, not live data
- Established sellers with their own research process
- People not willing to verify candidates in Helium 10, Jungle Scout or Amazon's own Product Opportunity Explorer
The Product Research Vault
100 vetted Amazon FBA product categories scored on demand, competition and margin, plus the evaluation spreadsheet and disqualifier list to run any idea of your own.
- The 100 categories
- The scoring framework
- The evaluation spreadsheet
- The benchmarks
- Automatic disqualifiers
- The workflow
$39
One payment. Instant access in your portal.
Get the scorecard for $39If it is not what this page describes, email us within 14 days for a full refund. One message, no forms.
Questions
A shortlist is the easy half. Vetting the supplier, negotiating terms and getting stock inspected before it ships is where the money actually goes at risk — and where most first-timers lose it.
How the done-for-you service worksIs this enough on its own?
For choosing a product, yes. It gives you the shortlist, the scoring method and the disqualifiers. Sourcing that product and launching it are separate jobs, covered by the other guides.
Are the scores live data?
No, and the guide says so plainly. They are starting estimates to tell you where to look. Verify anything you shortlist against a research tool before you spend a dollar.
Do I need Helium 10 or Jungle Scout?
Not to use the vault, but you should validate your final three candidates with real data. Amazon's own Product Opportunity Explorer works too.
How long does it take to get a shortlist?
An afternoon. Pick a niche group you care about, pull everything scoring 11 or higher, run the disqualifiers, then validate the survivors.
Can you just set the whole thing up for me?
Yes. Our done-for-you service runs the entire launch — research, sourcing, inspection, freight, listing and the first thirty days of ads — inside your own Amazon account. It is application only and scoped after a call.
What format is it?
A designed PDF you can read on any device, print, or keep open beside your research.
How do I get it after paying?
You go straight into your portal and the PDF is there to download. Four short questions personalise the portal first.
What's the refund policy?
If it isn't what this page describes, email us within 14 days for a full refund.
Three weeks of research and still no product you would actually bet on
The Product Research Vault, $39, one payment.